National Ski Day

National Ski Day in Canada is celebrated annually around mid-January (historically January 14) to encourage Canadians to embrace winter, enjoy the slopes, and support Alpine Canada athletes. This nationwide initiative promotes skiing and snowboarding while raising funds for Canada’s national ski teams, including alpine, cross-country, and para-ski programs.

Participating ski resorts across the country, such as Nakiska, Blue Mountain, and others, often offer discounted lift tickets, making it the perfect opportunity for families, beginners, and seasoned skiers to enjoy the mountains.

• Encourages Canadians to enjoy outdoor winter activities and snow sports
• Supports Alpine Canada athletes and national ski team development
• Highlights the physical and mental benefits of skiing and snowboarding
• Promotes community participation and winter tourism

In 2026, National Ski & Snowboard Day expanded to late February, emphasizing mental and physical wellbeing in partnership with the Canadian Mental Health Association. The day blends recreation, fitness, and social connection, showing that skiing is more than a sport. It’s a lifestyle and a celebration of Canada’s winter culture.

Show your love for winter sports with National Ski Day-inspired apparel. Perfect for skiers, snowboarders, winter enthusiasts, and supporters of Canadian athletes.

Ideal for:

• Skiers & snowboarders of all levels
• Families and outdoor adventure lovers
• Winter festival participants and resort-goers
• Supporters of Alpine Canada and Canadian athletes

Whether you’re shredding fresh powder, mastering the slopes for the first time, or cheering on Canada’s elite ski teams, do it in gear that works as hard as you do. Our latest Merch Public collection is designed for the bold and the brave.